Brand Strategy & Identity

Calculator and notebook on a designer's desk for calculating graphic designer rates

How to Figure Out Your Graphic Designer Rates Without Underselling Yourself

Not sure what to charge? This guide covers graphic designer rates by experience level, how to calculate your floor rate, and when to raise your prices.
Animated logo displayed on a screen showing motion in brand design

Why Motion in Brand Design Is Becoming the New Standard

Motion in brand design is shifting from a nice-to-have to an expected deliverable. Here's why it's happening and what it means for your work.
A side-by-side comparison of a single 2D illustrated character and its multiple Turntable-generated angle views arranged in a row on the Illustrator canvas. Alt text: Multiple angle views of a 2D vector character illustration generated using the Illustrator Turntable feature

A Complete Guide to Adobe Illustrator’s New Turntable Feature

Learn how to use the new Illustrator Turntable feature to generate multiple angles of any 2D vector illustration, powered by Adobe Firefly AI.
Cavalry Pro is free for individual users showing the full 2D animation interface by Canva

Cavalry Pro Is Free and the Design World Is Paying Attention

Cavalry Pro is free as of April 2026 under Canva's creative suite. Here's what it means for your tools, your workflow, and Adobe's long game.

How to Convert an InDesign File to Illustrator (And What to Watch Out For)

Need to convert an InDesign file to Illustrator? Here's a clear, honest breakdown of every method that actually works, plus what to expect from each one.
naive design working well for a food brand

The Rise of Naive Design: Why Brands Are Choosing Messy Over Perfect in 2026

Naive design is taking over brand identity in 2026. Here's why wobbly lines and doodle-style visuals are actually a smart, strategic branding move.