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Better design business, one post at a time.

Deep dives, practical tutorials, and honest strategy guides to help you run smoother projects, stronger client relationships, and a more profitable design business.

When a Logo Redesign Backfires: The Instagram Wordmark Legibility Problem

Instagram's new logo has people reading "Instagzam." Here's the logo legibility mistake behind it, and how to test yours before you ship it to a client.
Brand Strategy & Identity| Marketing & Branding
Brand strategy questionnaire laid out next to a laptop and notebook

The Questions I Ask Every Client Before Starting a Brand Project

The real brand strategy questionnaire I use with every client, the story behind it, and why shorter and sharper beats long every time.
Business & Creative Process| Templates & Tools
brand strategy document, questionnaire, and workshop materials laid out together

Brand Strategy Document, Workshop, or Questionnaire: Which One Do You Actually Need First?

Confused about whether you need a brand strategy document, a workshop, or a questionnaire? Here's how to tell which one your project actually needs.
Business & Creative Process| Templates & Tools
switching to affinity for brand design

I Switched My Whole Brand Process to Affinity (Here’s What Actually Changed)

A real account of switching from Adobe to Affinity for brand work: the shortcuts that broke, the font problem, and what still needs a workaround.
Business & Creative Process| Templates & Tools
the difference between Brand Discovery vs Brand Strategy

Brand Discovery vs Brand Strategy: What’s the Difference (and Why You Need Both)

Confused about Brand Discovery vs Brand Strategy? Learn the key differences, why both matter, and how to structure your branding process properly.
Brand Strategy & Identity| Business & Creative Process
how to export brand files in illustrator

Export Brand Files for a Client in Illustrator (Without the Headache)

Learn how to export brand files for a client in Illustrator the right way, from naming conventions to file formats, so handoff day goes smoothly.
Brand Strategy & Identity
what to include in a branding questionnaire

What to Include in a Branding Questionnaire (So Clients Actually Answer It)

Learn exactly what to include in a branding questionnaire so clients give you real, usable answers instead of vague ones.
Brand Strategy & Identity
Brand Presentation in Affinity

How to Build a Brand Presentation in Affinity (Step by Step)

Building a brand presentation in Affinity? Here's a step-by-step guide to designing a polished, client-ready deck using Affinity's Layout Studio.
Brand Strategy & Identity
Figma Config 2026 keynote stage announcing new design canvas features including code layers, motion, and shaders.

Everything Figma Just Announced at Config 2026

Figma Config 2026 dropped today with native motion, code layers, AI shaders, and more. Here's a clear breakdown of what launched and what it means for your workflow.
Design News

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