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Freelance designer reviewing a branding proposal document on a laptop

How to Write a Branding Proposal Clients Actually Say Yes To

A branding proposal don't get rejected over design skill. It gets rejected over pricing clarity. Here's how to fix that before you hit send.
Business & Creative Process

When a Logo Redesign Backfires: The Instagram Wordmark Legibility Problem

Instagram's new logo has people reading "Instagzam." Here's the logo legibility mistake behind it, and how to test yours before you ship it to a client.
Brand Strategy & Identity| Marketing & Branding
Brand strategy questionnaire laid out next to a laptop and notebook

The Questions I Ask Every Client Before Starting a Brand Project

The real brand strategy questionnaire I use with every client, the story behind it, and why shorter and sharper beats long every time.
Business & Creative Process| Templates & Tools
brand strategy document, questionnaire, and workshop materials laid out together

Brand Strategy Document, Workshop, or Questionnaire: Which One Do You Actually Need First?

Confused about whether you need a brand strategy document, a workshop, or a questionnaire? Here's how to tell which one your project actually needs.
Business & Creative Process| Templates & Tools
switching to affinity for brand design

I Switched My Whole Brand Process to Affinity (Here’s What Actually Changed)

A real account of switching from Adobe to Affinity for brand work: the shortcuts that broke, the font problem, and what still needs a workaround.
Business & Creative Process| Templates & Tools
the difference between Brand Discovery vs Brand Strategy

Brand Discovery vs Brand Strategy: What’s the Difference (and Why You Need Both)

Confused about Brand Discovery vs Brand Strategy? Learn the key differences, why both matter, and how to structure your branding process properly.
Brand Strategy & Identity| Business & Creative Process
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