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Web + UX Design Tips

ne-person design studio owner with more time back in her week

What to Automate First When You’re a One-Person Design Studio

Running a one-person design studio? Here's exactly what to automate first, what to leave alone, and the tools that make it worth your time.
Business & Creative Process
Freelance designer reviewing a branding proposal document on a laptop

How to Write a Branding Proposal Clients Actually Say Yes To

A branding proposal don't get rejected over design skill. It gets rejected over pricing clarity. Here's how to fix that before you hit send.
Business & Creative Process

When a Logo Redesign Backfires: The Instagram Wordmark Legibility Problem

Instagram's new logo has people reading "Instagzam." Here's the logo legibility mistake behind it, and how to test yours before you ship it to a client.
Brand Strategy & Identity| Marketing & Branding
Brand strategy questionnaire laid out next to a laptop and notebook

The Questions I Ask Every Client Before Starting a Brand Project

The real brand strategy questionnaire I use with every client, the story behind it, and why shorter and sharper beats long every time.
Business & Creative Process| Templates & Tools
brand strategy document, questionnaire, and workshop materials laid out together

Brand Strategy Document, Workshop, or Questionnaire: Which One Do You Actually Need First?

Confused about whether you need a brand strategy document, a workshop, or a questionnaire? Here's how to tell which one your project actually needs.
Business & Creative Process| Templates & Tools
switching to affinity for brand design

I Switched My Whole Brand Process to Affinity (Here’s What Actually Changed)

A real account of switching from Adobe to Affinity for brand work: the shortcuts that broke, the font problem, and what still needs a workaround.
Business & Creative Process| Templates & Tools
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