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Brand Strategy & Identity

free stock images for a brand project

Free Stock Images: 7 Sites Worth Bookmarking

Tired of the same five stock photos everywhere? Here are the best sites for free stock images for client work and passion projects.
Business & Creative Process

How to Build a Brand Kit Your Clients Can Actually Use

Learn what actually needs to be inside a brand kit so your clients use it correctly, plus how to package and deliver it for handoff that sticks.
Business & Creative Process

How to Export an Illustrator File to Canva (And Which Method to Use)

Want to move your Illustrator designs to Canva? Here are the three best ways to export an Illustrator file to Canva, and when to use each one.
Templates & Tools
Brand guidelines template document layout showing multiple pages

What Every Brand Guide Should Include When You Hand Off to a Client

Not sure what to put in your brand guide? Here's everything your brand guidelines document should include before you hand off to a client.
Business & Creative Process
Brand designer reviewing brand positioning notes and moodboards at a studio desk

How to Position Yourself as a Brand Designer (and Actually Land the Clients You Want)

Struggling to get the right clients to notice you? Learn how to position yourself as a brand designer so your marketing clicks, your inquiries improve, and your rates make sense.
Business & Creative Process
Calculator and notebook on a designer's desk for calculating graphic designer rates

How to Figure Out Your Graphic Designer Rates Without Underselling Yourself

Not sure what to charge? This guide covers graphic designer rates by experience level, how to calculate your floor rate, and when to raise your prices.
Business & Creative Process
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