Branding Questionnaire Template

Tired of back-and-forth emails and vague client answers? This branding questionnaire template is your go-to tool for streamlining the discovery process and setting every project up for success.

Instead of piecing together random questions or reinventing the wheel with every new client, you’ll have a polished, professional document ready to go. This template not only saves you time, it helps your clients open up and give you the insights you actually need to build a brand strategy that works.

With a mix of practical and personality-driven prompts, the branding questionnaire guides clients through clarifying their mission, audience, values, personality, and visual preferences. The result? Faster, smoother projects and a clear foundation for brand strategy development.

What you’ll get:

• A ready-to-use branding questionnaire template in multiple formats (Google Forms, Notion, Fillable PDF)
• Modernized design and easy-to-follow sections that impress your clients
• Guided prompts, examples, and space for designer notes
• Questions covering brand foundations, audience, competitors, personality, visuals, and perception

Why it works:

• Saves you hours of prep and research
• Speeds up your onboarding process
• Positions you as a professional who has a clear system
• Provides you with the clarity you need to develop a brand strategy that connects

Whether you use this on its own or pair it with a full brand strategy template, this branding questionnaire is the first step in turning client ideas into a clear, strategic brand identity.