Brand Strategy Toolkit

Running brand strategy shouldn’t feel overwhelming. But let’s be honest, without the right tools, it’s easy to get stuck figuring out what to ask clients, how to structure insights, and how to confidently present the final strategy. That’s why I created the Brand Strategy Toolkit – a streamlined, step-by-step system built for designers.

Inside, you’ll get three essential tools that guide you through the entire brand discovery process:

1. Branding Questionnaire – A client-facing questionnaire that gathers the right insights without overwhelming your clients. (Formats: PDF, Google Form, Notion)
2. Brand Strategy & Creative Direction Template – An easy-to-use template for transforming those raw responses into a polished, professional strategy document. (Editable formats: Adobe InDesign, Adobe Illustrator, Adobe Express)
3. Brand Strategy Companion Guide – A detailed walkthrough that shows you how to interpret client answers, strengthen weak spots, and craft strategies with confidence.

Here’s how it works:

• Step 1: Send your client the Branding Questionnaire to collect insights.
• Step 2: Use their answers to build a strong, clear brand strategy inside the Template.
• Step 3: Reference the Companion Guide for tips, examples, and AI prompts that ensure your strategy is sharp and complete.

Instead of wasting time piecing together questionnaires, messy docs, and endless revisions, you’ll have a clean, repeatable workflow that makes you look like a seasoned strategist.

What’s included:

• Branding Questionnaire
• Editable Brand Strategy & Creative Direction Template
• Comprehensive Brand Strategy Companion Guide (PDF)

Perfect for:

• Brand designers ready to add strategy to their process
• Freelancers who want to look more professional and raise their rates
• Anyone tired of reinventing the wheel with every client project

With the Brand Strategy Toolkit, you’ll save hours of prep work, impress your clients, and lead every project with clarity and confidence.