Melanin Is is an ethnic-focused skincare brand created to address common skin concerns found in the community of color. By eliminating ethnic skin concerns, we aim to empower people of color to step out in confidence in their beautiful, healthy, and glowing melanin skin.
Melanin is needed a visual identity to help them stand out from their competitors while presenting the high-end, luxurious products that communicated their values.
Jade Agard Design helped Melanin is develop a typography-based logo design, and customized colors and labels for each skincare product. We took a minimal approach to give the packaging a bit of a face lift and give the logo a platform to stand out on the packaging.
