Common Website Mistakes That Could Be Hurting Your SEO
Discover common mistakes that could be hurting your SEO and simple fixes to improve your website’s performance and rankings.
November 25, 2024
Sign up for our newsletter to get weekly curated recs, exclusive offers, tips + more.
*By completing this form you are signing up to receive my emails and can unsubscribe at any time. Your privacy will be respected.
Hi, I’m Blossom, yes it’s my real name and I’ve been a designer for the past 8 years and have learnt a lot. Some I’ve already shared on this platform. I saw another designer (@bykatieproctor) create a post about what she learnt in 7 years and it inspired me to create my own.
So here’s 8 things I learnt in 8 years of being a designer.
Even though I went to uni, there was still tons of things I needed to learn. I learnt the business side of my career as well as marketing when I left uni. Even to this day I’m still learning new things and how to improve in different areas of my business. You’ll never run out of things to learn. Take that course, read the blog posts, get a business coach. If you want to grow in your career, make sure to learn something new every day.
This might be a hard pill to swallow but it’s true. I learnt early on that setting boundaries is very important. Starting work without a downpayment, working at all hours of the day, giving infinite FREE revisions… the list goes on. These are some things that we have control over but when not done properly we’ll end up with clients that basically walk all over you. Setting boundaries and proper business practices will save you from the headache that is bad clients.
This might be a bit controversial but I also learnt very early in my career, plus uni, that graphic design has a particular purpose. If your design just looks “pretty” but doesn’t communicate the message or evoke the feeling it was intended to, then you’ve failed. I know it sounds harsh, and it is. That’s why research and brand strategy are so important.
As designers, we look for inspiration everywhere, but if you want to improve, you need to look at good design. When you look at good design, you’ll improve a lot more than if you look at bad design. I use awwwards.com and Behance for most of my inspiration. Although Behance has become very saturated, it’s still a good place to find some gems that will really open your mind to more possibilities and directions you never thought of.
I know sometimes it feels like you’re stuck at the same “level”, but over time you improve. Your work now looks nothing like it did 5 years ago, and it will look nothing like it will five years from now. You’ll never stay in the same place if you work on your skills and expertise every day. Don’t give up.
I used to feel like a bad designer every time I saw work from seasoned designers. But I also kept reminding myself that everyone has their own journey. Some people have thousands of followers with no leads and some have hundreds and are booked out for months in advance. I’ve learnt that the best way to measure my growth and process is to compare where I am now with where I was last year.
In the past I used to be all over the place and both me and the client never knew exactly where we were in the project. I took some time to actually write down my process and make changes where needed. Then I put in place a client management system with a client portal that can track invoices, leads, meetings, files etc. This was a game-changer! Everything was in place and my clients were very happy with how organised the project was. I also created templates that I could use that saved so much time.
Sometimes clients want things that don’t align with their business goals and we have to stare them in the right direction. Just because a rainbow would look nice in the logo does means it will work for the goals of their haircare business. Yes, sometimes you might have to give them what they want after explaining why they shouldn’t do it but at least you did speak with them. The client came to you because of your expertise not to be the one telling you how to design the logo.
Sign up for our newsletter to get weekly curated recs, exclusive offers, tips + more.
*By completing this form you are signing up to receive my emails and can unsubscribe at any time. Your privacy will be respected.
Discover common mistakes that could be hurting your SEO and simple fixes to improve your website’s performance and rankings.
Discover how minimalist design in wellness and health websites influences consumer health choices and enhances user experience!
Learn how to boost your brand with user-generated content in branding strategies. Enhance authenticity and engagement.
